Free Tier vs Paid Subscription: What You Actually Get Across the Major Apps
The Generous End: Insight Timer
Insight Timer's free tier includes the bulk of its guided meditation and sleep library -- genuinely enough for most people to build a complete practice without paying anything. The paid Member Plus tier adds structured courses, offline downloads and ad-free listening, which are conveniences on top of an already-substantial free offering, not a gate on basic use.
The Curated-Paywall End: Headspace and Happier
Headspace and Happier both put most of their actual course content behind a subscription, offering only a limited trial or small free sample before asking for payment. What you're paying for here is the curated structure itself, not just "more content" -- there isn't a large free library sitting behind the paywall.
The Nonprofit End: MindShift CBT
MindShift CBT has no paywall anywhere -- it's entirely free, funded as a public service by the nonprofit Anxiety Canada rather than a subscription business. It's the clearest example of a genuinely free (not "freemium") app in this category.
The Middle Ground: Sanvello and Wysa
Both offer a free tier substantial enough to try the core format (mood tracking for Sanvello, AI chat exercises for Wysa) before asking for payment, with paid tiers adding history, deeper journeys, or (regionally) human coaching and teletherapy access.
The Practical Takeaway
"Freemium" doesn't mean the same thing across these apps -- some give away most of their value (Insight Timer, MindShift CBT) while others use free access mainly to demonstrate a paid product (Headspace, Happier). Knowing which category an app falls into before signing up avoids the surprise of hitting a paywall the moment you're actually engaged.